If you would like to support the not-for-profit BATSA mission in the remainder of
and beyond, we would welcome your support!
BATSA largely emulates the model of Seattle's long-running Sourcing7 organization, but focused on Greater Boston (primarily MA, NH, RI, plus others from around the world on our live streams and webinars). We help sourcers, recruiters and recruitment marketers on all things sourcing through practical education and professional networking, 100% free to participants (see Mission on the About Us page for details).
Click any of the below to expand/collapse details on each sponsorship type, available on a rolling basis.
Brand exposure: Rather than just be featured at one event, annual sponsors will be showcased in all BATSA events (minimum of 4 physical events and 3 webinars) and outreach channels. 2020 dates (TBD, depending on logistics) will be in: Jan.-Feb. (live event), Mar.-Apr. (webinar), Apr.-May (live event), June/July (webinar), Sep.-Oct. (live event), Oct.-Nov. (webinar), and Nov.-Dec. (live event).
To ensure mindshare attention, a limited number of annual sponsors will be accepted to run concurrently. Each sponsor on this tier will receive:
Name & logo exposure with hyperlink, minimum inclusion in 2 outreaches before *every* event, on BATSA's: (a) local e-mail list 1,250+ members; (b) Facebook group 350+ followers; (c) Twitter 130+ followers; (d) MeetUp group 88 members . (In addition, we cross market our events to the Boston Recruiters Group, Association of Employment Professionals, and Boston BoTaTo MeetUp.)
one monthly post on *each* BATSA-controlled channel above (scheduled by BATSA leadership to ensure proper spacing) featuring a product/service or initiative of your choice*
Your staff (or a local customer as representative) may give a 5-minute pitch at *one* of our 7 events (4 live + 3 webinar) over the 12-month period of your sponsorship (subject to availability**). This will allow you to present a specific message to the community. We average approximately 100 attendees at each physical event, including both in-person and others viewing via live stream (webinar attendance varies).
At all physical events, you or your representative may (a) distribute marketing collateral and/or swag (if you have multiple items, we recommend pre-inserting into individual bags; we will accept items shipped ahead but you are responsible for handling cost and logistics of any items you want return-shipped) and (b) bring one piece of large signage to display at the event (we recommend a tabletop or self-standing banner, as some venues do not allow banners on walls, even with non-permanent affixing wall tapes)
At all virtual events (webinars), you may supply the hyperlink to one soft copy file or web form leading to same, which will be shared with all registrants
At all physical and virtual events, your name and logo will be displayed on screen at the start and end of each presentation, and verbally mentioned at least once during the event.
ongoing name & logo presence during your sponsorship period in main page image (where that feature exists) of all BATSA-owned channels in first bullet
Timeframe: Beginning at the first availability, 4 consecutive quarters, includes four physical events and 3 webinars in between those, and all educational and promotional communications in between.
Your staff (or a local customer as representative) may give a 5-minute pitch at the one physical or virtual (e.g., webinar) event you choose to sponsor (subject to availability**). This will allow you to present a specific message directly to the community. We average approximately 100 attendees at each event, including both physical in-person and others viewing via live stream (webinar attendance varies).
Brand exposure, collateral materials distribution and signage: Same as for Annual Sponsors above, except only for communications associated with your sponsored event (typically 2 blasts starting one month prior), at the event and in post-event recap communications.
(level of BATSA exposure will be less than for above sponsorship types and negotiated on a case-by-case basis)
Physical event hosts: We seek donors of space located within a reasonable distance from Boston to host events. Our larger quarterly events need to be able to hold at least 120 people with seating and have dependable wifi or hardwire ethernet internet access for the presenter, typically held on a weekday evening that is mutually convenient. BATSA will bring in all refreshments and remove all materials brought in. We are happy to comply with any facility restrictions (alcohol, signage, etc.). Smaller BATSA events held in various locations (MetroWest; New Hampshire or far North Shore MA; and Rhode Island or South Shore MA) are also looking for hosts.
Business Services, Subscriptions, Swag, etc.: As a growing association whose events are free, BATSA seeks in-kind donations to cover other things that would otherwise have real costs, such as email list management software; webinar hosting (platform allowing up to 200 concurrent logins or ideally more); air or train fare for a visiting guest speaker; accounting or legal assistance for non-profit incorporation; branded apparel, gadgets or other swag; etc. You or your company may have something of value to offer that we haven't mentioned. Let us know! (Any of these may be funded in whole or in part by general sponsors, at the discretion of BATSA leadership.)
Our engaged participants of hundreds (and growing!) Boston-area sourcers, recruiters and their managers will appreciate it. We'll follow up to confirm if you'd like to be publicly recognized or kept anonymous.
Because of the fluid and rapidly-evolving nature of our industry, we do not offer category exclusivity in sponsorships (e.g., a recruiting CRM vendor may also do data enrichment, and a search tool or profile aggregator may offer some CRM functionality) but as a non-profit that only seeks to cover costs, we are both inexpensive and avoid clutter by allowing only a limited number of sponsors.
*Sponsor postings deemed excessive or too self-serving in nature may be removed at the sole discretion of BATSA leadership. Sponsor terms here may be changed at any time, but will only affect sponsors after the term of any existing agreement expires or upon renewal.
To learn more or if you have questions about any sponsorship option, please call Glenn Gutmacher at (508)930-9391 or email us (sponsor at batsa dot us) and someone will respond promptly. For payments, we can invoice you, or pay securely online with any major credit card via PayPal (see hyperlinks in left-hand column in the last bullet under the desired sponsorship type).