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CPC vs. Programmatic Advertising: What Works Best for Sourcing and Recruitment Marketing?

Featuring a presentation by Steve Rothberg, President and Founder of, followed by a panel featuring Leah Daniels, GM, SaaS at AppCast and Julie Calli, Chief Strategy Officer of Recruitics, moderated by Faith Rothberg, CEO of

- Click here to register free for in-person and live stream options

BATSA is excited to hold our last live event of 2019!

- WHEN: after work, Tuesday, December 10 Click here to RSVP free now

- WHERE: Wayfair headquarters, 100 Huntington Ave./4 Copley Place (inside the Copley Mall across the street from Back Bay train station), Boston, MA

  • 5:00pm: food, drink and networking with 100+ of your local sourcing peers
  • 5:30pm: Host welcome and sponsor introduction of next segment (live stream begins now: for this option, you MUST have pre-registered above to get the login URL)
  • 5:45pm: Introductory keynote by Steven Rothberg (see below for details)
  • 6:25pm: Sponsor introduction of next segment
  • 6:30pm: Expert panel with Leah Daniels, Julie Calli and Faith Rothberg (see below for details)
  • 7:30pm: Q&A
  • 7:55pm: Event ends

Our Keynote and Panel Topic:
"CPC vs. Programmatic Advertising: What Works Best for Sourcing and Recruitment Marketing?"

How well do you really understand the kinds of online advertising that drives targeted, passive and active candidate traffic to your jobs and career website?

In this fast-moving evening, you'll learn from four gurus who do this every day for employers and agencies large and small in the US and abroad. We'll take you from zero to sixty in understanding:
  • what all the buzzwords (CPM, CPA, CPC, Programmatic, Retargeting, etc.) and product/service types available today mean (duration-based, flat CPC, job-level bidding, subscription, etc.)
  • what tools and levers you have on social networks, job boards and more, and why you need them in today's talent wars;
  • who the established players are, and the hot up-and-comers;
  • how to know what's working and not for you;
  • how to test even with just a shoestring budget and learn a lot in the process;
  • how to ensure you only spend what you authorize and shift automatically to the ones working best for each role; and more!

RSVP today here (and tell your sourcing, recruiting and marketing/branding colleagues to do likewise before free space runs out!)

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Our panelists and presenter

Steven RothbergSteven Rothberg's entrepreneurial spirit was evident from an early age. Disciplined in fifth grade for selling candy during math class and in college for running a massive fantasy hockey league, Steven managed to channel his passions into something more productive after graduate school. A fully recovered lawyer, Steven founded the business that morphed into College Recruiter and now, as its visionary, helps to create and refine the company’s strategy and leads its business development efforts. Steven has been widely quoted by local, regional, national and international media including NBC News, MSNBC, U.S. News & World Report, Bloomberg, Wall Street Journal, Chicago Tribune, USA Today, FOX & Friends, and CNN. He was named to Mashable's top 20 people on Twitter for job seekers and a Fast Company "Top 50 online influencer".

Leah DanielsLeah Daniels joined Appcast to jump start its Alliances & Business Development program and oversee the company's programmatic recruitment media bidding platforms. Prior to joining Appcast, Leah has held a number of roles in the recruiting technology industry, including the Director of Product Strategy at Monster and Director of Global Alliances and Business Development at Bullhorn. Earlier in her career, Leah spent 10 years at ZoomInfo leading sales operations, product management, national account, business development, and data services. She currently resides in MA with her toddler, two dogs and husband.

Julie CalliAs head of strategy, Julie Calli helps Recruitics lead the industry in talent attraction as the innovators of recruitment technologies driven by industry experts. Take the best recruitment marketers in the industry, give them the most advanced cutting edge technology, connected to the top media sources and the results equal customized programmatic strategies that achieve recruitment marketing goals with best ROI.

Faith RothbergFor 28 years, Faith Rothberg has been involved in strategic development and technology, from managing business units with large corporations, to consulting with large and small businesses. Faith is known for her ability to envision long-term, strategic solutions as well as her skill in managing technology in the fast-paced world of the Internet and her strong relationship skills allowing her to manage people well. Faith's career has always been at the intersection between business and technology. She started as a programmer for Ford Motor Company, graduated from the University of Michigan with an MBA, was a manufacturing information technology consultant with KPMG, served as a project manager for Wells Fargo, and then staged a bloodless coup after joining the business her husband founded, College Recruiter. As its integrator, Faith is the hub around which the organization revolves.

Have you registered for BATSA's last event of 2019? Do it now!

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